Gaming has grown into a worldwide phenomenon, hypnotizing millions of fans and players across the world. As the game industry continues its growth, there is one solid way in which brands connect their target audience, and that is via collaboration with influencers in gaming. In fact, there are several segments of gaming influencers commanding large followership: e-sport pro players, online content producers, and community leaders. Their influence makes them very ideal collaborators for brand collaborations in reaching out to gaming audiences in an authentic manner.
Brand collab with gaming influencers means brands partnership with these personalities or groups within gaming to promote products, services, or campaigns. From apparel lines to tech products, the opportunities that arise for more meaningful interactions with gaming communities are endless. Discord servers and gaming influencer groups have increasingly become the source of such collaboration, offering the direct link into these niche communities.
Why Partner with Gaming Influencers?
Gaming influencers have unparalleled credibility among their viewers. They create high levels of engaging content, amusement, and authenticity in their personalities. By partnering with these influential individuals, Brands can access communities that really trust their opinion. Gaming influencers create exclusive channels based on a brand demonstrating products, event sponsorships, or jointly created content that is relevant and resonates with their audience.
In particular, discord servers are crucial touchpoints for influencer/brand collaborations. These newer platforms allow the influencer to bring their audience into one potent environment where real-time engagement can occur and where brands can interact with active gamers in one place. Companies can expand their reach and create buzz in the gaming circles through strategic brand collabs with gaming influencers.
Must Explore Top Gaming Influencer Groups
FaZe Clan
FaZe Clan is a group for professional gaming and entertainment. It started in 2010. They have teams playing games like Call of Duty, Counter-Strike: Global Offensive, and Fortnite. FaZe Clan is famous in the gaming world and works with many popular creators. FaZe Clan is one of the most recognizable gaming influencer groups in the world. Famous for its Esports teams and content creators. They have partnered with several brands to launch apparel, gaming peripherals, and other activation campaigns. Their reach extends beyond platforms like YouTube and Twitch, making them an appealing choice for brands that are keen on partnering with gaming brand collaborations.
100 Thieves
100 Thieves (said “Hundred Thieves”) is a lifestyle and gaming brand in Los Angeles. It began in 2017 by Nadeshot and Dan Gilbert. They join many esports events and have creators on Twitch and YouTube. Their teams play games like League of Legends, Valorant, and Call of Duty. The owners include Nadeshot, Drake, Scooter Braun, CouRageJD, and Valkyrae. 100 Thieves is a gaming organization that executes well the marriage of esports and lifestyle content. They have been a trendsetter in the creation of special collaborations with brands, ranging from gaming gear to clothing lines. As such, the collective has managed to focus more on building an effective brand identity, making it the favorite for companies seeking to gain an impact within the gaming community.
OfflineTV
OfflineTV is a group of creators in Los Angeles. They make videos like vlogs, challenges, and gaming. They work with other creators often. In April 2021, OfflineTV held a Charity Valorant Invitational and raised money for charity. Team DisguisedToast won $28,000 for the Inspiring Children Foundation. They are a collective of content creators that have become highly popular in the blend of gaming and lifestyle content. That collaborating group often explores creative projects the brands can do with them while enabling sponsorships of co-branded content. There is an element of approachableness and great entertainment in creating content that may appeal to all fans and brings a welcoming character to brand integration.
OTK
OTK, or One True King, is a gaming and content group made in 2020. Popular streamers like Asmongold, Mizkif, and Esfand are part of it. OTK creates fun content and became well-known fast in the gaming world.
Hololive Production
NRG Esports is a company for gaming and entertainment. They have teams for games like League of Legends, Valorant, and Counter-Strike: Global Offensive. In March 2024, NRG and Kia had a League of Legends event at the NRG Spectrum Castle. It included creators like Sapnap, Dhokla, and Contractz. They gave away $10,000, and the event was live on Twitch. Hololive Production is one of the special groups within the gaming influencer world. It consists of VTubers, virtual YouTubers, which produce entertaining and interactive gaming content. Hololive talents often work with brands for product placements, virtual events, and co-branded activities. Such a creative way of creating content earns them the role of an excellent collaborator for firms looking to outshine others.
NRG Esports
NRG Esports couples the competitive feature of gaming into creating content that develops its global audience. They’ve been very visible in major tournaments and various collabs with different brands. NRG Esports provides brands an avenue to reach out through sponsored campaigns, exclusive giveaways, and event promotion.
Team Liquid
Team Liquid was one of the very first names among esports and gaming content. To date, the organization has secured a number of successful partnerships involving major brands that range from technology firms to lifestyle companies. Team Liquid has influence beyond the world of esports, making it a great choice for collaborations that look to reach more general gaming audiences.
Cloud9
Cloud9 is a powerhouse in the esports world, known for its presence in various competitive gaming titles like League of Legends, Valorant, and Counter-Strike. With a strong global fanbase, Cloud9 regularly engages in brand collabs with gaming influencers, creating unique campaigns that resonate with gamers. From promoting gaming hardware to co-branded apparel, Cloud9 provides brands with diverse collaboration opportunities to reach their target audience effectively.
TSM (Team SoloMid)
TSM has been a staple in the gaming and esports industry for years, competing in major tournaments and creating entertaining content across multiple platforms. Known for their professionalism and dedication to gaming excellence, TSM frequently partners with brands to promote products and services. Whether it’s through sponsored content or event sponsorships, TSM offers a robust platform for brands to connect with dedicated gaming fans.
G2 Esports
G2 Esports is a leading gaming organization celebrated for its competitive teams and engaging content creators. Their presence spans several games, including League of Legends, Valorant, and Rainbow Six Siege. G2 Esports frequently collaborates with major brands to create memorable campaigns and activations, offering a prime avenue for companies to reach a global audience.
Amp Squad
Amp Squad, though relatively newer, has quickly made a name for itself in the gaming influencer community. This group focuses on creating fun, engaging content that mixes gaming, challenges, and lifestyle. Their unique content style makes them a great choice for brands looking to connect with younger, enthusiastic audiences. Amp Squad’s willingness to explore creative campaigns gives brands flexibility in their collaborations.
Mythic Gaming Community
Mythic Gaming Community is a highly active group that fosters collaboration and interaction among gamers, streamers, and content creators. Their Discord server serves as a hub for gaming discussions, live events, and brand collaborations. Mythic Gaming is particularly appealing for smaller brands looking to make a big impact, thanks to their grassroots approach to community building.
Luminosity Gaming
Luminosity Gaming is a top-tier gaming organization that combines esports with content creation to maximize its reach. They’ve collaborated with various brands, including energy drink companies, apparel brands, and tech manufacturers. Luminosity Gaming’s wide audience base and high engagement rates make them a reliable partner for impactful brand collabs with gaming influencers.
The Gaming Vault
The Gaming Vault is a growing Discord server dedicated to building a vibrant community of gamers and content creators. This group emphasizes collaboration and creativity, providing brands with opportunities to engage with gamers through sponsorships, giveaways, and exclusive product launches. The Gaming Vault’s welcoming atmosphere and active user base make it a great platform for authentic collaborations.
Paradigm Shift Gaming
Paradigm Shift Gaming is a unique gaming influencer group that prioritizes innovation and creativity. Their Discord server is a space for gaming enthusiasts to discuss industry trends, participate in tournaments, and share content. For brands, partnering with Paradigm Shift Gaming means gaining access to a forward-thinking community eager to explore new ideas and technologies. Their innovative approach to gaming content makes them a standout choice for strategic collaborations.
Conclusion
The world of brand collabs with gaming influencers is brimming with opportunities for companies to connect with passionate gaming audiences. From powerhouse esports organizations to creative content collectives, these influencer groups provide diverse platforms for brands to promote their products and build meaningful relationships with gamers.
Collaborating with gaming influencers offers unmatched authenticity, as these influencers hold the trust and admiration of their communities. Whether you’re looking to sponsor a tournament, launch a product, or create engaging content, partnering with these groups can help your brand stand out in the competitive gaming market.
As gaming continues to grow as a global industry, the importance of strategic collaborations with influencers and their communities will only increase. By leveraging the reach and credibility of these gaming influencer groups, brands can effectively tap into the dynamic world of gaming and achieve their marketing goals.
